How are your company’s brands performing? No matter what marketing activity may have influenced your target customers … no matter their purchase intentions … no matter how strong those intentions appear … shoppers will make the purchase decision, in the store, at the crucial shelf moment.

This means the presence and overall quality of distribution, location and in-store relationship to competition, determines how well your product will sell. Though easy to overlook or dismiss, the successful execution of your retail marketing and promotional initiatives is the most fundamental aspect to your brand’s success.

We provide accurate MEASUREMENTS of that retail execution for your (and competitive) products. We measure how your brand actually meets the consumer at the shelf.

Here is an overview of our major service offerings, which
help you monitor your in-store conditions and retail trade
compliance with your programmes.

ShelfScope - Standard

ShelfScope (Standard) features a statistical panel of Grocery, Drug, Mass Merchandisers, Convenience and Gas Channel stores, to reflect each universe. Data is summarized by region and top account(s) in each region. Imagine it as a data snapshot of your brand’s in-store position. Find out key in-store facts like distribution, facings, out-of-stocks, shelf location, pricing, display activity etc. Get the best possible pricing by scheduling your ShelfScope during our Best Value week each month. Use our standard panels of stores, or let us customize a sample unique to your needs. Reports
delivered electronically on the desktop or web.

ShelfScope - Micro

All of the benefits of ShelfScope (Standard) with many more accounts/banners broken out. Plus get Stores for Action! A listing of individual stores not meeting criteria you specify. ShelfScope (Micro) consists of large panels of stores from across the country designed to provide individual store results, which allows you to follow up on underperforming outlets. Imagine it as a data snapshot of your brand’s in-store position, by region, account, banner, and individual store. In fact, we can take a snapshot, as well, for further verification. Get the best possible pricing by scheduling your ShelfScope during in our Best Value week each month. Reports delivered electronically on the desktop or web.

Coming Soon! ShelfSnap®

A revolutionary service for the packaged goods industry! ShelfSnap® uses in-store photographs, and turns them into data. Using proprietary image recognition technology and spatial analytics, photos of products on shelves are turned into data … distribution, number of facings, share of linear feet, shelf location and many other in-store facts. ShelfSnap®. is a unique service that will significantly reduce costs for highly manual compliance-type in-store audit work.


While we develop our Canadian ShelfSnap® site, for more information please visit
ShelfSnap® in the U.S.A at www.shelfsnap.com or contact us at info@foreknowledge.ca.

PriceScope

Need to track retail pricing for your products and those of your competitors? Let us design a panel of stores to answer your pricing questions. Actual retail prices gathered weekly, monthly or quarterly. Desktop or web-based reporting, the choices are yours