In the past, the way to quickly reach mass markets was to buy large television campaigns through the major television networks. Because of significant and growing media fragmentation, those days are largely gone. But one way to effectively reach a very large audience of targeted consumers is media exposure in the store … at the crucial point … where the buying decision is made. The store has truly become a medium!

By combining retailer specific programs with shopper insights on need states, shopping occasions and other factors, SHOPPER MARKETING is becoming a key component in building brand equity and enhancing the effectiveness of the shopping experience.

But SHOPPER MARKETING can’t work if the point of sale material and specified products are not in place WHEN and WHERE they should be. How to address this issue? ShelfScope can tell you which accounts/stores* have your shopper marketing programs in place as expected, and more importantly, which do not. We’ll help you set the priorities for addressing non-performance. See these case histories to show you how.