If your product is popular and sells well, it likely has out-of-stocks. The average out-of-stock for grocery type products is about 8%. But distribution voids (the product is “listed” by the account, but is usually not “carried” in particular stores) can double that figure. Missing 15% of where your product “should” be is a huge drag on sales performance. And if your product is a dairy case, frozen food, or rapidly selling seasonal product, out-of-stocks are likely even higher.

How to address this issue? It’s our experience that most stores who are out-of-stock, or don’t carry listed items are chronic offenders. To fix it, you need to identify the problem accounts and banners, even individual stores.* You need ShelfScope. See these case histories to show you how.