Planograms can be complicated. They require extensive resources to negotiate and develop. And that’s the easy part! Proper implementation at store level can be very problematic. Complete, proper implementation 
across a large number of stores almost never happens. And almost as soon as the implementation is complete, stores begin to “drift” from the plan. After 3 months, as many as 25% of stores may already be non POG-compliant.
How to address this issue? It doesn’t have to be a losing battle. ShelfScope can tell you which accounts/stores* are compliant, and more importantly, which are not, and to what degree. We’ll help you set the priorities for addressing non-compliance. See these case histories to show you how.
