A blog with analysis and informed comments on the Canadian retail scene, principally from a consumer goods perspective.

POG COMPLIANCE: Planograms can be complicated. They require extensive resources to negotiate and develop - read more

NEW PRODUCTS: New products are the lifeblood of FMCG. But after 3 years on the market, over 90% are failures - read more

OUT OF STOCKS - VOIDS: If your product is popular and sells well, it likely has out-of-stocks - read more

MERCHANDISING: A strong, focussed in-store merchandising presence is fundamental for strong retail sales - read more

SHOPPER MARKETING: In the past, the way to quickly reach mass markets was to buy large television campaigns through - read more

PRICING RESEARCH: Pricing is one of the most fundamental aspects of your brand’s positioning statement - read more